Blogging SoftwareWhat is a Blog? A blog is different from a typical web site, message board, or email application. It is a combination of technology and personality. It can be used for any kind of update such as press releases, product updates, or personal commentary. It is different because it is written in an informal, punchy and “authentic voice”. It reflects the passions, bias, thoughts, and judgments of the writer. It stimulates conversation with potential customers. A Marketing Tool- Search engine marketing: blogs give you an increased presence on major search engines.
- Direct communications: blogs provide a way for business owners to speak directly with their customers and prospects.
- Brand building: blogs serve as another channel to promote your brand, products and services.
- Competitive differentiation: blogs give you an opportunity to communicate your value.
- Relational marketing: blogs allow you to build personal, long-lasting realtionships with your customers.
- Lead generation: blogs are a soft-sell approach, personal and conversational.
- Media & public relations: blogs are great PR tools... the media calls you.
- Position yourself as an expert: blogs enable you to articulate your views and expertise.
- Low cost: blogs are inexpensive to set up, operate and maintain but they do require an investment of time.
CostsWe offer free, open-source blogging software. You only pay for installation and customizations, as required. Hundreds of free templates are available. More InformationRequest more information or free access to our online demo... | 
