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Internet MarketingThere are millions of web sites… How will a potential customer find yours? A web site is a tool, the beginning to increasing business by tapping into the Internet as a marketing venue. In and of itself, a web site does not create business, it merely opens the door to more opportunities. One of the basic laws of physics says that a body [web site] at rest [inactive] will remain at rest until an external force acts upon it. The Gain Momentum! Internet Marketing Program is the external force that creates momentum for increasing opportunities. Our program optimizes your web site, creates market visibility, generates prospect activity and provides the ongoing expertise necessary to maintain and continually increase the momentum of your web site. Our program focuses on combining your knowledge of your business and market with our expertise in Internet Marketing to maximize your return on investment. What are the Opportunities?- Web Site Optimization
The Gain Company offers recommendations and can make site updates or changes to ensure your site is user friendly, search engine friendly, and Internet Marketing friendly.
- Search Engines and Directories
Yahoo, Google, MSN, and AOL currently generate over 90% of all Internet search results and, therefore, the hundreds of others become irrelevant. The Gain Company monitors the relationships between submission sites and search engines and directories to make sure you are included in the critical sites. We submit based on the specific criteria of each site, craft the titles, keywords, and site descriptions to optimize your natural rankings in the search results. It can take 30-90 days to see the actual results in some search engines and directories. After 30, 60, and 90 days The Gain Company makes necessary changes and resubmits, if appropriate.
- Reciprocal Links
Incoming links to your site can help your search engine rankings based on "popularity". Generally, you want to get as many web sites linking to your site as possible, but those web sites should be relevant to your business and visitor interests. In most cases, a site will link to your site only if you provide a link back to their site. Based on your target market, we identify appropriate sites to exchange links with, make the requests on your behalf, add the links to your site, and monitor the partner sites to ensure they maintain a link to your site.
- Industry and Market Specific Directories & Portals
The Gain Company can identify web sites that have already targeted your market to generate leads for your product or service. We submit your site and handle any applications and paperwork required for inclusion.
- Attractors
The Gain Company will identify any tools, resources, or opportunities to "attract" visitors to your site based on your products, services, and target market. Attractors might include newsletters, giveaways, tools and resources that attract people to your site and keep them coming back.
- Pay-Per-Click (PPC) Marketing
A monthly budget is established. Keywords are selected and advertisements are developed. Each keyword has a cost associated with it to secure a specific placement in search results. Each time someone searches on the selected keywords, your ad is displayed. If someone clicks on your ad, the cost associated with it is deducted from your monthly budget. When your monthly budget is expended, your advertising stops unless you choose to increase your budget. If no one clicks on the advertisement, there is no cost. The Gain Company analyzes search terms, selects keywords, develops ads to ensure that those who click are truly interested in your offering, and provides ongoing monitoring, continuous refinement and weekly campaign reports.
- E-Bay Auctions
Online Auctions may be a good means to gain visibility with your target audience. The Gain Company can manage auction listings, deal with customer inquiries, and close sales on your behalf.
What is the Process?- Research & Analysis
The Gain Company conducts a thorough review of your site, your competition, your search engine rankings and your market to analyze your current situation and assess your opportunities.
- We look at your site to determine if it is user friendly, search engine friendly, and Internet Marketing friendly.
- We evaluate your current status in search engines and directories to identify opportunities to improve rankings.
- We identify the greatest opportunities for reaching your target market.
- We identify your site status and offerings compared to your major competitors.
- We compile our findings in a report to you that includes recommendations and associated implementation costs. The report is a total Internet marketing plan that we believe will create the momentum necessary to generate the greatest opportunities for your business.
- Web Site Optimization
Based on our research findings and with your approval, we optimize your site for users, search engines, Internet marketing and implement attractors.
- Search Engine and Directory Submissions
Based on our research findings and your approval, we submit your site to the top search engines and directories.
- Internet Marketing Implementation
Based on our research findings and your approval, we will implement the marketing programs best suited to attract your target market. This might include PPC, reciprocal links, industry and market specific portals, online auctions, or others as identified in our research & analysis report.
More InformationRequest a free, no obligation preliminary consultation... |
